This year’s Fruit Logistica will attract over 40,000 participants and as the Fresh Produce Consortium of Kenya, we are delighted to be participating in this global event. Today’s horticulture sector is very dynamic and we have to keep up with the emerging trends and current issues in the sector.
We are taking this opportunity to continue studying the international market, and understand it in terms of new requirements and demands, innovations, challenges, and opportunities in Europe and other overseas emerging markets. As some of our members will also be attending the event, we aspire to learn and equip ourselves with all the market requirements and cascade this knowledge to the rest of our members. The overall effect is to have a sector that is vibrant and alive to the changing needs of the market.
So, what’s Fruit Logistica? Fruit Logistica is an international event that takes place every year in February and brings together different players in the Horticulture industry for purposes of networking and being informed of the new market demands and requirements.
The event which is traditionally hosted in Berlin Germany usually comes in the first or second week of February with this year’s event taking place between the 8th and 10th of this month. This is just the second time the event is taking place following a hiatus occasioned by the Covid-19 restrictions.
As mentioned earlier, this year’s event will attract a massive attendance with over 40,000 buyers and trade visitors from over 132 countries expected to attend. It is also important to note that 84.1 percent of trade visitors will be from visiting countries and they will interact and be treated to exhibitions from close to 2000 exhibitors at the Fruit Logistica. Of this number, over 1800 will be from visiting countries drawn from a total of 87 countries.
The event will also provide a platform for different stakeholders to engage in discussions on topics such as logistics, machinery & technology, and the much-touted, Organic-Route. The Organic-Route is an offer to trade visitors to reach the suppliers of certified organic products in a manner that is easy, quick, and more direct at Fruit Logistica.
Other key events at the trade fair include the Fruit Logistica Innovation Award (FLIA) which is meant to appreciate remarkable innovations in the whole fruit and vegetable supply chain. Another event to look forward to will be the start-up day which will take place on the last day of the fair and will intend to bring together already established business owners, and those who are new to the industry for networking opportunities. Other events include the Tech stage, Logistics Hub, Future Lab, and the Fresh Produce Forum. The menu is indeed rich.